Postman Pat

KEYWORDS

A continuing success in children’s TV on NRK

TARGET GROUP

Boys and girls, age 2-5

Child, fairy tale

BACKGROUND

Postman Pat invites you to go along on his delivery route, always out early, with his black and white cat! The series has been updated with Postman Pat’s special delivery service.

Source: en.wikipedia.org/wiki/Postman_Pat

MEDIA & QUOTE

Postman Pat is shown daily on NRK at varying times throughout the day. So far 150 episodes have been released, and 56 new ones are being developed.

DVD distributor is SF Film. Kinofilm in 2012

New Postman Pat DVDs are released on a regular basis, and there will be joint marketing between book releases and the DVDs! This means broader marketing through more channels!

TITLES FROM BUSTER NORDIC

Four titles were released in 2011, another four titles were released in spring of 2012, and in fall 2012, an additional six new books were released, for a total of 14 Postman Pat books from Buster Nordic.

OTHER PRODUCTS

Current Campaigns              

September 12th: Postman Pat: Hurah for Pat

SF Film: Book titles from Buster on the inside of the DVD boxes

Planning stage: Dialogue with Unilever about cross-marketing
through packaging with Zendium toothpaste.